There is an article featured on The Verge that has caught some steam, and it relates to a job posting for an Assistant Editor position in the Dr. Dre contingent of the rather enormous Apple. Basically, the position requires quite a bit of technical knowledge, specifically in the Adobe suite of apps, but The Verge noticed something was missing: knowledge of Apple’s own program Final Cut.
Both Avid and Adobe are mentioned, but Apple’s Final Cut is… well, absent. Though sad, and a sign of how things in this industry have evolved and left behind Final Cut after Final Cut X’s disastrous entry into the software world, it’s probably not as damning as The Verge would have you think.
Apple is aware that their program isn’t what it once was in the eyes of video editors. The much maligned program has been basically abandoned by professional editors because of how horrible Final Cut X was at launch, though the program has gotten a lot better since then and Apple has addressed many of the problems editors had with the application the first time. When searching for new talent, Apple completely understands that having the expectation that their new hires will know their platform is pretty unrealistic, so why would they list it as a qualification for hire?
Knowing Final Cut and working for Apple would be a great plus, but Apple is aware that what is being taught, and the industry standards, is Adobe and Avid. To expect or demand more would only alienate possible great hires, and Apple wouldn’t want to do that.
So as humorous as it is to assume that no one at Apple is using Final Cut, and that Apple itself has given up on the software, all from one job posting is a slippery slope fallacy. Don’t read too much into it: Apple just wants the best talent for their hires. And you know what? They probably get them.